Uploaded April 2026 | Updated September 2026, 1 week ago
Build a curly hair routine that actually works by focusing on the small number of products and tools that make the biggest difference first. I also walk through what beginners usually waste money on and what to skip so you can avoid unnecessary purchases.
☑️ Checklist is on my blog: genamarie.co/2026/04/stop-wasting-money-on-curl-products-what-you-actually-need-to-start
👉🏼Beginner Curl Series: youtube.com/playlist?list=PLcFghU1dAGroW2kJ5kD300a2X-QZ0FudP
➜PRODUCT LINKS
• Malibu C Hard Water Wellness Shampoo: amzlink.to/az03vnNjdK81Y
• Ouidad Water Works Shampoo, 25% off with GENAMARIE: bit.ly/3LhfP2X
Amazon: amzlink.to/az0Ib2ozqOyXN
Ulta: howl.me/clncAJVPgni
• Maui Moisture Lightweight Hydration Shampoo & Conditioner: amzlink.to/az09EGQlqdLTA
• Tootilab Gentle Shampoo, 15% off with GENAMARIE: https://collabs.shop/tcwtl5
• Tootilab Detangling Conditioner, 15% off with GENAMARIE: https://collabs.shop/kpuldc
• Briogeo Don't Despair, Repair!™ Deep Conditioning Hair Mask
Amazon: amzlink.to/az0c7yI5fbObP
Ulta: howl.me/ckuesPOfCtm
• Briogeo Superfoods Acai Passionfruit Lightweight Hydration Hair Mask
Amazon: amzlink.to/az04NYtBxKm2u
Ulta: howl.link/jqqkhuy6ujgkc
• Curlsmith Miracle Shield Heat Protection Spray, 10% off with code GENA: tidd.ly/3BfRzdn
Amazon: amzlink.to/az0zYDYarGivf
Ulta: howl.link/zx2q7483p5rpm
• Not Your Mother's Curl Talk Leave-In Conditioner: howl.me/ckulaigSQco
• Curlsmith Fragrance-Free Strong Hold Gel, 10% off with code GENA: tidd.ly/40SW6P8
Amazon: amzlink.to/az0hKEx4FwE0C
• Not Your Mother’s Curl Talk Flash Freeze Gel: howl.me/ckulaiixOA0
• Ouidad Advanced Climate Control Stronger Hold Gel, 25% off with GENAMARIE: bit.ly/3Q9XlkM
Amazon: amzlink.to/az0i7jAWvgL3D
Ulta: howl.me/ckulgzWavIK
• Olaplex No. 3: Amazon: amzlink.to/az08TREnGanSC
• Hair Repear Towel, Un-dyed: amzlink.to/az06iCyN0fUQi
• Curlsmith Microfiber Towel, 10% off with code GENA: tidd.ly/3NXY6xx
• Bouclème Flairosol Mist Spray Bottle, 15% off with code GENA15: https://collabs.shop/y3cj1c
• Bounce Curl Volume Root Clips, 10% off with code GENAMARIE: glnk.io/x26q/genamarieco53q
• Bounce Curl Slick-Flex Define EdgeLift Brush: glnk.io/x26q/genamarieco937
• Tangle Teezer Naturally Curly Brush
Amazon: amzlink.to/az033gxXxkLfe
Ulta: howl.me/ckulsmeTcNg
• Curlsmith Defrizzion + XXL Diffuser, 10% off with code GENA: bit.ly/44L6LfS
Amazon: amzlink.to/az0NE8TZ1YzCi
Ulta: howl.me/ckueKkskohE
• INFINITI PRO Conair Diffuser Combo:
Amazon: amzlink.to/az0N9hpyJF6n6
Target: howl.me/ckueXG21VvY
➜TIMESTAMPS
0:00 Intro
0:25 ❌ Buying more products, ✅ Build a foundation routine
1:04 Essential curly hair products
5:23 ❌ Layering tons of products, ✅ Upgrade application tools
6:11 Essential curly hair tools
12:15 ❌ Buying expensive diffusers, ✅ Choose the right diffuser design
17:20 Curly essentials checklist
18:37 Still stuck?
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
Build a curly hair routine that actually works by focusing on the small number of products and tools that make the biggest difference first. I also walk through what beginners usually waste money on and what to skip so you can avoid unnecessary purchases.
☑️ Checklist is on my blog: genamarie.co/2026/04/stop-wasting-money-on-curl-products-what-you-actually-need-to-start
👉🏼Beginner Curl Series: youtube.com/playlist?list=PLcFghU1dAGroW2kJ5kD300a2X-QZ0FudP
➜PRODUCT LINKS
• Malibu C Hard Water Wellness Shampoo: amzlink.to/az03vnNjdK81Y
• Ouidad Water Works Shampoo, 25% off with GENAMARIE: bit.ly/3LhfP2X
Amazon: amzlink.to/az0Ib2ozqOyXN
Ulta: howl.me/clncAJVPgni
• Maui Moisture Lightweight Hydration Shampoo & Conditioner: amzlink.to/az09EGQlqdLTA
• Tootilab Gentle Shampoo, 15% off with GENAMARIE: https://collabs.shop/tcwtl5
• Tootilab Detangling Conditioner, 15% off with GENAMARIE: https://collabs.shop/kpuldc
• Briogeo Don't Despair, Repair!™ Deep Conditioning Hair Mask
Amazon: amzlink.to/az0c7yI5fbObP
Ulta: howl.me/ckuesPOfCtm
• Briogeo Superfoods Acai Passionfruit Lightweight Hydration Hair Mask
Amazon: amzlink.to/az04NYtBxKm2u
Ulta: howl.link/jqqkhuy6ujgkc
• Curlsmith Miracle Shield Heat Protection Spray, 10% off with code GENA: tidd.ly/3BfRzdn
Amazon: amzlink.to/az0zYDYarGivf
Ulta: howl.link/zx2q7483p5rpm
• Not Your Mother's Curl Talk Leave-In Conditioner: howl.me/ckulaigSQco
• Curlsmith Fragrance-Free Strong Hold Gel, 10% off with code GENA: tidd.ly/40SW6P8
Amazon: amzlink.to/az0hKEx4FwE0C
• Not Your Mother’s Curl Talk Flash Freeze Gel: howl.me/ckulaiixOA0
• Ouidad Advanced Climate Control Stronger Hold Gel, 25% off with GENAMARIE: bit.ly/3Q9XlkM
Amazon: amzlink.to/az0i7jAWvgL3D
Ulta: howl.me/ckulgzWavIK
• Olaplex No. 3: Amazon: amzlink.to/az08TREnGanSC
• Hair Repear Towel, Un-dyed: amzlink.to/az06iCyN0fUQi
• Curlsmith Microfiber Towel, 10% off with code GENA: tidd.ly/3NXY6xx
• Bouclème Flairosol Mist Spray Bottle, 15% off with code GENA15: https://collabs.shop/y3cj1c
• Bounce Curl Volume Root Clips, 10% off with code GENAMARIE: glnk.io/x26q/genamarieco53q
• Bounce Curl Slick-Flex Define EdgeLift Brush: glnk.io/x26q/genamarieco937
• Tangle Teezer Naturally Curly Brush
Amazon: amzlink.to/az033gxXxkLfe
Ulta: howl.me/ckulsmeTcNg
• Curlsmith Defrizzion + XXL Diffuser, 10% off with code GENA: bit.ly/44L6LfS
Amazon: amzlink.to/az0NE8TZ1YzCi
Ulta: howl.me/ckueKkskohE
• INFINITI PRO Conair Diffuser Combo:
Amazon: amzlink.to/az0N9hpyJF6n6
Target: howl.me/ckueXG21VvY
➜TIMESTAMPS
0:00 Intro
0:25 ❌ Buying more products, ✅ Build a foundation routine
1:04 Essential curly hair products
5:23 ❌ Layering tons of products, ✅ Upgrade application tools
6:11 Essential curly hair tools
12:15 ❌ Buying expensive diffusers, ✅ Choose the right diffuser design
17:20 Curly essentials checklist
18:37 Still stuck?
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
