Safeguarding What We Sell: Embedding Biodiversity in Tourism’s DNA @ITBBerlin
Safeguarding What We Sell: Embedding Biodiversity in Tourism’s DNA  @ITBBerlin
Uploaded March 2026 | Updated September 2026, 2 weeks ago
Biodiversity is the foundation of thriving destinations – yet tourism can both protect and endanger it. What role should our industry play in safeguarding nature’s richness? Which drivers for biodiversity loss must be addressed in own value chains, especially when it comes to F&B offer? And how can nature protection be embedded strategically into tourism operations? Members of Futouris have joined forces with WWF Germany and and mascontour to move from theory to action: developing biodiversity protection strategies for their value chains, identifying hot spots for action and launching effective, pioneering projects that reduce negative impacts and restore biodiversity. This session will share insights, inspire practical steps, and explore how tourism companies can position themselves as leaders in nature protection – delivering real impact while strengthening their resilience. Join the discussion to shape a future where travel sustains the diversity of life it depends on.

Moderator:
Matthias Beyer
Managing Director
Mascontour

Keynote Speaker:
Martina von Münchhausen
Senior Programme Manager Sustainable Tourism
WWF Germany

Tatjana Peters
Project Manager
Futouris e.V.

Panel:
Lucienne Damm
Head of Sustainability
TUI Cruises

Anna Lindner
Manager Corporate Responsibility
DERTOUR Group

Luise Toepfer
Sustainability Expert
Chamäleon
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Safeguarding What We Sell: Embedding Biodiversity in Tourism’s DNA

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