Uploaded March 2026 | Updated September 2026, 2 weeks ago

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Music and arts are shaping destination identity, global visibility and emotional resonance. From artists and cultural scenes to major festivals and place branding strategies, culture has become a key lever for differentiation, visitor demand and year-round appeal. This session brings together perspectives from artists, destination management organisations, renowned festivals and other cultural stakeholders. The discussion explores how cultural ecosystems can drive sustainable destination growth – balancing creativity, governance and authenticity while creating long-term value for visitors and local communities alike. #Destinations #Community #Guest Experience #Responsible Travel #Travel Behavior

Moderator:
Prof. Dr. Harald Pechlaner

Panel guests:
Philipp Burger
Norbert Kettner
Donovan White