From Insight to Action: What Global Research Means for Operators in Tours & Activities @ITBBerlin
From Insight to Action: What Global Research Means for Operators in Tours & Activities  @ITBBerlin
Uploaded March 2026 | Updated September 2026, 2 weeks ago
Building on Amadeus’s latest research, this interactive panel brings the data to life through open, honest conversation with leading voices from across the tours and activities ecosystem. Industry experts from global platforms, multi-day tour brands and technology providers will unpack what the numbers really mean for operators on the ground.
The discussion will move beyond trends to focus on implications: how technology, distribution and innovation are reshaping the sector, where traveller expectations are evolving, and what this means for growth, profitability and competitiveness in 2025 and beyond. Particular attention will be given to the realities facing small and mid-sized operators , separating what’s actionable from what’s aspirational.
Featuring perspectives from the C-Suite of companies such as TourRadar, Walks & Devour and Toursbylocals the session is designed as an open, high-energy exchange rather than a scripted panel, encouraging candid insights, real examples and practical takeaways attendees can apply immediately. #Tours & Activities & Attractions #Environment #OTA #Research #trends

Moderator:
Charlotte Lamp Davies

Speaker:
Travis Pittman

Panel guests:
Nikki Hellyer
Roisin O Sullivan
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From Insight to Action: What Global Research Means for Operators in Tours & Activities

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