Uploaded March 2026 | Updated September 2026, 2 weeks ago

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Eric García, Economic and Commercial Counsellor for Peru in Germany, explains how Peru is reshaping its tourism narrative for international markets.

Moving beyond the iconic draw of Machu Picchu, Peru is highlighting its biodiversity, cultural richness, and community based tourism across the Andes, desert, and rainforest. The focus is on creating a more balanced tourism value chain where local communities benefit directly from visitor experiences.

This interview is part of the ITB Global Travel Collection, spotlighting leaders and destinations redefining global travel.

@promperu #itbberlin #peru #TravelIndustry #LatinAmericaTravel #ITBGlobalTravelCollection 🌎 🇵🇪 ✈️