Uploaded November 2025 | Updated September 2026, 2 weeks ago

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What will define meaningful travel experiences in the future — and how must our mindset shift to make tourism truly sustainable?

In this exclusive conversation, political economist and transformation researcher Maja Göpel explores why rethinking what we value in travel is essential to protecting destinations, supporting local communities, and preserving the natural environments we depend on.

We dive into how a change in awareness can reshape our understanding of a “good” tourist experience, why sustainability must be more than a trend, and what it will take for travelers, businesses, and policymakers to co-create a resilient tourism landscape.

🎤 This interview was recorded live at ITB Berlin 2025.

#SustainableTourism #FutureOfTravel #MindsetShift #Transformation #MajaGöpel #ITBBerlin #ITB2025 #TravelResponsibly #TourismInnovation #RegenerativeTravel