Uploaded March 2026 | Updated September 2026, 2 weeks ago
China’s travel industry has become a global testing ground for AI and Fliggy is driving one of its boldest transformations. Dr. Alex Chen reveals how the Alibaba-owned platform is evolving from a traditional online travel agency into an omni-intelligent travel agent, powered by a multi-agent AI architecture. From personalised itinerary creation and image-guided travel tips to automated merchant content, AI shapes every touchpoint of the travel experience on Fliggy. Attendees will gain first-hand insights into how China is addressing the long-standing tension between scale, cost-efficiency and personalisation. The session highlights concrete use cases and strategic lessons for travel brands worldwide, as the global competition for intelligent, agent-driven distribution intensifies. #Artificial Intelligence #Digitalization #Technology #Distribution #digitalization
Speaker:
Dr. Alex Chen
China’s travel industry has become a global testing ground for AI and Fliggy is driving one of its boldest transformations. Dr. Alex Chen reveals how the Alibaba-owned platform is evolving from a traditional online travel agency into an omni-intelligent travel agent, powered by a multi-agent AI architecture. From personalised itinerary creation and image-guided travel tips to automated merchant content, AI shapes every touchpoint of the travel experience on Fliggy. Attendees will gain first-hand insights into how China is addressing the long-standing tension between scale, cost-efficiency and personalisation. The session highlights concrete use cases and strategic lessons for travel brands worldwide, as the global competition for intelligent, agent-driven distribution intensifies. #Artificial Intelligence #Digitalization #Technology #Distribution #digitalization
Speaker:
Dr. Alex Chen
