Uploaded March 2026 | Updated September 2026, 2 weeks ago

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The MICE sector is undergoing a profound transformation towards more flexible, team-driven and purpose-oriented formats. Team off-sites, coworkation and corporate retreats reflect this shift and create new opportunities for destinations beyond traditional peak seasons. This session explores how destinations can adapt their offerings, standards and governance to meet evolving team and organizational needs, and discusses the requirements of new work for destinations of the future.

Moderator:​
Frank Grafenstein​
Founder​
Neusta Grafenstein GmbH​

​Felix Hiemeyer ​
Researcher ​
Catholic University Eichstaett-Ingolstadt ​

​Panel:​
Veronika Engel​
Managing Director ​
CoworkationALPS e.V​

​Christiane Seelgen​
VP Business Development​
Wiesbaden Congress & Marketing GmbH​

Christopher Pomeroy ​
Global Head of Tourism​
Hopscotch Groupe