Uploaded March 2026 | Updated September 2026, 2 weeks ago
Agentic Commerce is moving rapidly from concept to reality in travel, AI systems are no longer just supporting decisions but actively orchestrating bookings and operations in real time.
In this flagship session, senior industry leaders present innovative, real-world AI use cases that demonstrate how AI is already redefining travel. Through concrete examples and current implementations, the session explores how agentic systems are transforming distribution, personalization, operational efficiency and commercial decision-making across the value chain.
The discussion focuses on what is genuinely new, what is already working at scale, and where organisations are seeing measurable impact. Designed as the foundation for the day’s AI narrative, the session sets the context for getting a new balance into travel distribution. #Artificial Intelligence #Distribution #Transformation #Personalization #technology
Moderator:
Dirk Rogl
Speaker:
Sergio GOLIA
Anne Pruvot
Piero Sierra
Agentic Commerce is moving rapidly from concept to reality in travel, AI systems are no longer just supporting decisions but actively orchestrating bookings and operations in real time.
In this flagship session, senior industry leaders present innovative, real-world AI use cases that demonstrate how AI is already redefining travel. Through concrete examples and current implementations, the session explores how agentic systems are transforming distribution, personalization, operational efficiency and commercial decision-making across the value chain.
The discussion focuses on what is genuinely new, what is already working at scale, and where organisations are seeing measurable impact. Designed as the foundation for the day’s AI narrative, the session sets the context for getting a new balance into travel distribution. #Artificial Intelligence #Distribution #Transformation #Personalization #technology
Moderator:
Dirk Rogl
Speaker:
Sergio GOLIA
Anne Pruvot
Piero Sierra
