Uploaded March 2026 | Updated September 2026, 2 weeks ago
Come and join us on the Tours & Activities track, where we’ll explore how travellers are changing — backed by exclusive research created for ITB Berlin.
Across the morning, we’ll look at the real power of tours and activities: what shapes traveller behaviour once people arrive in a destination, what local communities actually need from travel companies and tourists, and how smarter choices, including non-air transportation, can reduce impact while improving the experience on the ground.
We’ll also dive into the technology enabling this sector to thrive, from distribution and innovation to new ways operators can grow sustainably and commercially.
This track is about insight, action and impact, turning data and ideas into better outcomes for destinations, communities and the businesses operating within them. #Tours & Activities & Attractions #Community #OTA #Trends #research
Moderator:
Charlotte Lamp Davies
Come and join us on the Tours & Activities track, where we’ll explore how travellers are changing — backed by exclusive research created for ITB Berlin.
Across the morning, we’ll look at the real power of tours and activities: what shapes traveller behaviour once people arrive in a destination, what local communities actually need from travel companies and tourists, and how smarter choices, including non-air transportation, can reduce impact while improving the experience on the ground.
We’ll also dive into the technology enabling this sector to thrive, from distribution and innovation to new ways operators can grow sustainably and commercially.
This track is about insight, action and impact, turning data and ideas into better outcomes for destinations, communities and the businesses operating within them. #Tours & Activities & Attractions #Community #OTA #Trends #research
Moderator:
Charlotte Lamp Davies
