Uploaded March 2026 | Updated September 2026, 2 weeks ago
Leading Tourism into Balance is the core theme of this year’s ITB Berlin Convention. This final wrap-up reflects on how the day’s discussions have advanced the shared ambition of a more balanced tourism model.
Together with the co-hosts, the session offers a concise assessment of the key debates, insights, and perspectives explored throughout the programme. In just ten minutes, it distils the highlights of the day, identifies converging views and open questions, and summarises what “leading tourism into balance” means in practice for destinations, policymakers, and industry leaders.
A focused conclusion that connects the day’s conversations to the Convention’s central narrative and provides clear orientation for what comes next. #Artificial Intelligence #Research #Future #Responsibility #transition
Moderator:
Katie Gallus
Hosts:
Prof. Dr. Harald Pechlaner
Dirk Rogl
Leading Tourism into Balance is the core theme of this year’s ITB Berlin Convention. This final wrap-up reflects on how the day’s discussions have advanced the shared ambition of a more balanced tourism model.
Together with the co-hosts, the session offers a concise assessment of the key debates, insights, and perspectives explored throughout the programme. In just ten minutes, it distils the highlights of the day, identifies converging views and open questions, and summarises what “leading tourism into balance” means in practice for destinations, policymakers, and industry leaders.
A focused conclusion that connects the day’s conversations to the Convention’s central narrative and provides clear orientation for what comes next. #Artificial Intelligence #Research #Future #Responsibility #transition
Moderator:
Katie Gallus
Hosts:
Prof. Dr. Harald Pechlaner
Dirk Rogl
