Uploaded March 2026 | Updated September 2026, 2 weeks ago

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The travel journey is shifting from "searching" to "doing." We are entering the era of Agentic AI—where AI doesn't just provide links, but reasons, plans, and executes tasks on behalf of the traveler. Join Google’s Anna and Yannis to explore how this evolution is transforming the industry. The Future of Ads: Anna Sawbridge discusses how the advertising ecosystem is evolving to keep pace with assistive technology. As AI handles more of the "busywork," Anna will explore how travel brands can show up as helpful collaborators. Learn how Google Ads is adapting to an agentic world, ensuring businesses of all sizes can connect with travelers at the exact moment of intent within personalized AI experiences. The Future of Search: Yannis Simaiakis covers the transformation of Google Search into a high-utility "Travel Canvas." Discover how new agentic capabilities allow users to build complex itineraries, find AI-powered flight deals, and move seamlessly from a conversation to eventually a booking. Learn how Google is collaborating with the travel industry to turn Search into a proactive personal assistant that handles everything from restaurant reservations to hotel stays.

Speaker:
Yannis Simaiakis
Director Travel and Local Partnerships EMEA
Google

Anna Sawbridge
Director, Travel
Google