Cruise Saudi’s Lars Clasen on Experiential Travel and the Industry’s Next Wave @ITBBerlin
Cruise Saudi’s Lars Clasen on Experiential Travel and the Industry’s Next Wave @ITBBerlin
Uploaded March 2026 | Updated September 2026, 2 weeks ago
Lars Clasen, Chief Executive of Cruise Saudi, discusses how global tourism is shifting from volume driven travel towards authentic, experience led journeys.

He also highlights the launch of AROYA Cruises and how Cruise Saudi is introducing a distinctly Arabian cruise experience while positioning Saudi Arabia as an emerging destination on the global cruise map.

This interview is part of the ITB Global Travel Collection, featuring leaders shaping the future of travel.

@cruisesaudi3609 @AroyaCruises #CruiseSaudi #itbberlin #CruiseIndustry #ExperientialTravel #SaudiTourism #GlobalCruise #ITBGlobalTravelCollection 🚢 🌍 ✈️ 🇸🇦

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Cruise Saudi’s Lars Clasen on Experiential Travel and the Industry’s Next Wave

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