Uploaded March 2026 | Updated September 2026, 2 weeks ago
Within MICE, Group and M&E sales remain one of the most manual and fragmented parts of hotel commerce. Phone calls, emails, RFP platforms and distribution channels often operate in silos, creating delays, inconsistencies and lost opportunities. In this session, Joonas Ahola explores how AI agents and automation can unify these workflows into a single commercial engine. From AI powered phone and email intake to automatic lead mapping, dynamic pricing rules and instant quotation generation, the keynote demonstrates how hotels can reduce manual effort, increase response speed and improve conversion across both offline and online channels. Beyond front end automation, the session also examines the critical role of end to end system connectivity. By integrating sales automation directly with PMS, S&C and core operational systems, hotels can eliminate double entry, ensure data accuracy and create a seamless flow from inquiry to confirmed booking and operational execution. Attendees will gain practical insight into how business rules, platform architecture and deep system integration enable scalable, measurable and fully connected revenue growth.
Speaker:
Joonas Ahola
CEO & Founder
MeetingPackage
Within MICE, Group and M&E sales remain one of the most manual and fragmented parts of hotel commerce. Phone calls, emails, RFP platforms and distribution channels often operate in silos, creating delays, inconsistencies and lost opportunities. In this session, Joonas Ahola explores how AI agents and automation can unify these workflows into a single commercial engine. From AI powered phone and email intake to automatic lead mapping, dynamic pricing rules and instant quotation generation, the keynote demonstrates how hotels can reduce manual effort, increase response speed and improve conversion across both offline and online channels. Beyond front end automation, the session also examines the critical role of end to end system connectivity. By integrating sales automation directly with PMS, S&C and core operational systems, hotels can eliminate double entry, ensure data accuracy and create a seamless flow from inquiry to confirmed booking and operational execution. Attendees will gain practical insight into how business rules, platform architecture and deep system integration enable scalable, measurable and fully connected revenue growth.
Speaker:
Joonas Ahola
CEO & Founder
MeetingPackage
