Uploaded March 2026 | Updated September 2026, 2 weeks ago
Agentic AI is redefining how we interact with technology, shifting from simple information retrieval to intelligent, goal-driven execution across the entire consumer journey. Rather than just offering generic answers, agentic systems can now understand deep intent—such as orchestrating a complex multi-stop holiday—to compare options in real time and autonomously complete tasks while staying aligned with individual preferences, budgets, and constraints.
In this keynote, Dr. Stefan Ebener highlights how Google is driving this transformation by moving beyond information to true intelligence. He explores how agentic capabilities are turning complex requests—from finding the perfect family-friendly resort to securing restaurant reservations—into fully executable actions.
The session examines the practical requirements for deploying these systems at scale, focusing on data readiness, cross-platform orchestration, and the essential guardrails needed to ensure transparency and control. Through compelling live demos, Dr. Ebener provides a visionary look at a future where machines shop and coordinate travel logistics on behalf of humans, creating a more seamless experience for users and a more efficient operating model for businesses. #Artificial Intelligence #Digitalization #Marketing #Transformation #Distribution
Moderator:
Dirk Rogl
Speaker:
Dr. Stefan Ebener
Agentic AI is redefining how we interact with technology, shifting from simple information retrieval to intelligent, goal-driven execution across the entire consumer journey. Rather than just offering generic answers, agentic systems can now understand deep intent—such as orchestrating a complex multi-stop holiday—to compare options in real time and autonomously complete tasks while staying aligned with individual preferences, budgets, and constraints.
In this keynote, Dr. Stefan Ebener highlights how Google is driving this transformation by moving beyond information to true intelligence. He explores how agentic capabilities are turning complex requests—from finding the perfect family-friendly resort to securing restaurant reservations—into fully executable actions.
The session examines the practical requirements for deploying these systems at scale, focusing on data readiness, cross-platform orchestration, and the essential guardrails needed to ensure transparency and control. Through compelling live demos, Dr. Ebener provides a visionary look at a future where machines shop and coordinate travel logistics on behalf of humans, creating a more seamless experience for users and a more efficient operating model for businesses. #Artificial Intelligence #Digitalization #Marketing #Transformation #Distribution
Moderator:
Dirk Rogl
Speaker:
Dr. Stefan Ebener
