Uploaded May 2025 | Updated September 2026, 1 hour ago
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Just because someone sees your social media post doesn’t mean they’re going to immediately engage with your Catholic mission. Research about retail shows people need to see a message about 7 times before they’ll buy.
That’s where retargeting comes in. Retargeting displays ads to people who have interacted with your website or content. This reminder increases engagement, ultimately encouraging them to join your mission.
This involves installing a tracking pixel on your website – which is actually very easy following any how-to guide on the internet. Then, you set meaningful actions, so for example, if someone visits your “schedule a visit” page or watches one of your videos.
Then you tell your advertising platform to add these people to an audience. By remembering the people who took a meaningful action, the advertising platform can serve them other, more in-depth ads in the future.
From there, you set a budget and it’s all automated. That way you’re frugally reaching the people who have shown interest and gently reminding them to engage with your mission.
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► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
Subscribe to our newsletter for more marketing tips! rebrand.ly/90cbc1
____
Just because someone sees your social media post doesn’t mean they’re going to immediately engage with your Catholic mission. Research about retail shows people need to see a message about 7 times before they’ll buy.
That’s where retargeting comes in. Retargeting displays ads to people who have interacted with your website or content. This reminder increases engagement, ultimately encouraging them to join your mission.
This involves installing a tracking pixel on your website – which is actually very easy following any how-to guide on the internet. Then, you set meaningful actions, so for example, if someone visits your “schedule a visit” page or watches one of your videos.
Then you tell your advertising platform to add these people to an audience. By remembering the people who took a meaningful action, the advertising platform can serve them other, more in-depth ads in the future.
From there, you set a budget and it’s all automated. That way you’re frugally reaching the people who have shown interest and gently reminding them to engage with your mission.
_____________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/90cbc1
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
