Uploaded August 2025 | Updated September 2026, 5 hours ago

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So - the budget for your Catholic school is tight, and you want to be wise about spending marketing dollars, that’s just good stewardship. Video is notoriously hard to track ROI – but here are some tips to help.

You got to define the goal of this particular campaign. Do you need more website views leading to some parent tours, are you trying to raise money, recruit high-achievers? Be specific.

Then pick some KPIs, key performance indicators, related to that goal – things like video views, engagement, donation dollars, inquiries. And, this is key, set a value to these numbers. How many website views do you usually have before an inquiry, and how many inquiries before an enrollment? So divide the value of the enrollment by the website views. Or see if you can correlate engagement with number of donations.

Then, track your video KPIs at regular intervals, tweaking as you go to make sure you hit those goals. The more data you have, the better steward you can be.
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