Uploaded September 2025 | Updated September 2026, 1 day ago
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With the rise of AI, a recent study is showing that 71% of consumers are concerned about trusting digital content. So how can you make your video really stand out in an AI-saturated market?
The content that people want to see will build trust. So your video content needs to be at least one of these three things:
It should be authentic
It needs to be individual-affirming
It needs to build relationships
Authentic content is genuine, it’s relatable. It’s not necessarily highly-polished or scripted. People want to see the real human life behind your Catholic organization. Think behind-the-scenes, or unscripted takeovers.
Your content should also focus on individuals. Yes, you are an organization. But you are made up of people, and your audience needs to see those faces. Look for those who are overlooked but essential to your mission, and highlight them.
Finally, your video should build relationships. You’ve opened up, now allow the viewers to open up. Always end with a question about the viewer’s own human experience. And respond to those comments.
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► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/b1azv6u
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► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
Subscribe to our newsletter for more marketing tips! rebrand.ly/b1azv6u
____
With the rise of AI, a recent study is showing that 71% of consumers are concerned about trusting digital content. So how can you make your video really stand out in an AI-saturated market?
The content that people want to see will build trust. So your video content needs to be at least one of these three things:
It should be authentic
It needs to be individual-affirming
It needs to build relationships
Authentic content is genuine, it’s relatable. It’s not necessarily highly-polished or scripted. People want to see the real human life behind your Catholic organization. Think behind-the-scenes, or unscripted takeovers.
Your content should also focus on individuals. Yes, you are an organization. But you are made up of people, and your audience needs to see those faces. Look for those who are overlooked but essential to your mission, and highlight them.
Finally, your video should build relationships. You’ve opened up, now allow the viewers to open up. Always end with a question about the viewer’s own human experience. And respond to those comments.
_____________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/b1azv6u
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
