Deep or wide? What video content strategy is working for Catholic groups today @hundredfoldvideo
Deep or wide? What video content strategy is working for Catholic groups today  @hundredfoldvideo
Uploaded September 2025 | Updated September 2026, 18 hours ago
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The digital landscape is changing fast, and it’s tough for Catholic communicators to follow the latest trends. So here’s the best video marketing strategy today.
You do not need to use all the digital communication platforms. Today it is imperative to have a deep, not wide, strategy.


Your audience is longing for meaningful, real connection. 71% of people are concerned about trusting digital content due to AI. You will make more traction posting meaningful content on a few platforms than flooding the market with empty calories.

Focus on those platforms that align with your audience. Facebook reaches older demographics, while Instagram and TikTok engages younger Catholics, and YouTube has a broad appeal. Text messages and emails are invaluable for reaching a broad demographic effectively.

The U.S. Catholic Bishops says we need to create an authentic culture of encounter through meaningful engagement. Prioritizing a few platforms allows for more targeted content and deeper community engagement – ensuring that your message reaches the right people and, more importantly, creates meaningful connection.

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Deep or wide? What video content strategy is working for Catholic groups today

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