Uploaded April 2023 | Updated September 2026, 3 days ago
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Let me be brutally honest here, you can still make impactful videos, even with zero budget. And I’m not telling you to go out and hack together a DIY project. You can get quality, professional videos even if your organization has zero budget.
How? Start with the end. You need to know how a video is going to impact your organization.
Videos almost always have a positive ROI, return on investment, meaning they bring more value than they cost. In fact, almost 90% of marketers say the results were greater than the investment. One of our clients made 100x the cost of their professional production.
So define your goal, and write out in black-and-white numbers what that will do for your organization. Now you can get the board, or even a private donor, to set aside funds for that investment – and now your group can make quality, impactful videos and reap those results even though you had zero budget.
Like and subscribe to get more mission-driven marketing tips. And let us help you to grow with video.
Subscribe to our newsletter for more marketing tips! https://rb.gy/mlv2k
____
Let me be brutally honest here, you can still make impactful videos, even with zero budget. And I’m not telling you to go out and hack together a DIY project. You can get quality, professional videos even if your organization has zero budget.
How? Start with the end. You need to know how a video is going to impact your organization.
Videos almost always have a positive ROI, return on investment, meaning they bring more value than they cost. In fact, almost 90% of marketers say the results were greater than the investment. One of our clients made 100x the cost of their professional production.
So define your goal, and write out in black-and-white numbers what that will do for your organization. Now you can get the board, or even a private donor, to set aside funds for that investment – and now your group can make quality, impactful videos and reap those results even though you had zero budget.
Like and subscribe to get more mission-driven marketing tips. And let us help you to grow with video.
