Uploaded June 2024 | Updated September 2026, 2 days ago
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Video allows you to preach to the crowds, just like St. Peter at Pentecost. So how do you, like him, deliver a message that will turn thousands of hearts?
To create a video that reaches more people and truly advances the mission of your Catholic organization, you first must step back and reconnect with your mission. What are you trying to do?
Now, break that greater goal down into groups of people. Who are the individuals that you need – think donors, volunteers, and of course, people to minister to. What is their role? What do they need to do in order to enable you to fulfill your mission?
Now pick the group of people that you need the most right now. Direct your video to them.
Don’t try to reach all the groups at once. It’s impossible to boil the ocean. Focus on one group, and your video will reach more people effectively. Craft your video to answer their hopes and fears. Show them what role they need to play, and why your mission is critical for the future. Then ask them directly what you need them to do in order to advance your mission.
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► SUBSCRIBE TO HUNDREDFOLD VIDEO
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► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
Subscribe to our newsletter for more marketing tips! rebrand.ly/cyz486w
____
Video allows you to preach to the crowds, just like St. Peter at Pentecost. So how do you, like him, deliver a message that will turn thousands of hearts?
To create a video that reaches more people and truly advances the mission of your Catholic organization, you first must step back and reconnect with your mission. What are you trying to do?
Now, break that greater goal down into groups of people. Who are the individuals that you need – think donors, volunteers, and of course, people to minister to. What is their role? What do they need to do in order to enable you to fulfill your mission?
Now pick the group of people that you need the most right now. Direct your video to them.
Don’t try to reach all the groups at once. It’s impossible to boil the ocean. Focus on one group, and your video will reach more people effectively. Craft your video to answer their hopes and fears. Show them what role they need to play, and why your mission is critical for the future. Then ask them directly what you need them to do in order to advance your mission.
______________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/cyz486w
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
