Uploaded March 2025 | Updated September 2026, 2 weeks ago

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Unlocking Personalized Email Success with TrustYou CDP
In today's fast-evolving hospitality landscape, guest expectations are at an all-time high.
Travelers demand seamless, hyper-personalized experiences that go beyond traditional
marketing efforts. However, many hotels struggle with fragmented data, ineffective engagement
strategies, and the challenge of creating a truly unified guest profile. In this exclusive session at
ITB, we explore how AI-driven personalization is revolutionizing hospitality marketing and driving
direct revenue growth.
Led by industry experts from TrustYou, Mailchimp, and Meininger Hotels, this session will
deep-dive into how Customer Data Platforms (CDPs) and AI-driven email marketing are
reshaping guest engagement.
Key Topics & Speakers
🔹 TrustYou’s CEO, Ben Jost, will kick off the session by sharing TrustYou’s transformation
journey. After being re-acquired, TrustYou has invested heavily in R&D, launching innovative
AI-powered solutions tailored for hospitality businesses. Learn how TrustYou’s latest
advancements are helping hotels leverage guest data to create exceptional experiences.
🔹 The Power of a Customer Data Platform (CDP): Discover how TrustYou’s CDP unifies guest
data across PMS, CRM, loyalty programs, and marketing platforms. This AI-driven platform
eliminates data silos, improves segmentation, and enables predictive personalization—allowing
hotels to engage with guests at the right time, with the right message, on the right channel.
🔹 Case Study: Meininger Hotels’ Journey with TrustYou CDP: Celine Mamane, Head of Digital
Marketing at Meininger Hotels, will share how Meininger overcame challenges related to low
return visits and ineffective guest engagement. See firsthand how the implementation of
TrustYou’s CDP helped drive more direct bookings, optimize retargeting, and enhance guest
satisfaction.
🔹 AI-Powered Email Marketing with Mailchimp: Adnaan Mukta from Mailchimp will
demonstrate how CDP-powered email marketing enables hotels to create highly personalized
campaigns. Learn how AI-driven segmentation, real-time audience targeting, and automated
workflows can significantly boost open rates, conversions, and guest retention.
🔹 The Future of Hospitality Marketing: The session will conclude with a discussion on the
future of AI-driven personalization in hospitality. Discover how real-time data and machine
learning will continue to shape guest interactions, increase brand loyalty, and redefine marketing
automation in the hotel industry.
Who Should Attend?
This session is designed for hoteliers, digital marketers, revenue managers, and technology
enthusiasts looking to:
✅ Enhance guest engagement through AI-driven personalization
✅ Boost direct bookings and optimize marketing ROI
✅ Understand the impact of CDPs on hospitality marketing strategies
✅ Leverage email automation to increase guest retention
Don’t miss this opportunity to learn from industry leaders and gain actionable insights that will
transform your marketing strategies. Join us for an engaging discussion, live Q&A, and
exclusive takeaways on how to master personalized email success with TrustYou CDP

Veranstaltet von:
TrustYou GmbH

Speaker & Panelist:
Benjamin Jost - CEO and Co-Founder bei TrustYou GmbH
Celine Mamane - Head of Digital Marketing bei Meininger Hotels
Adnaan Mukta - Account Executive bei Mailchimp