Uploaded March 2026 | Updated September 2026, 2 weeks ago
Longevity is widely promoted as the next global megatrend, reshaping health, lifestyle and travel. But as the term spreads rapidly across wellness menus and hotel marketing, a critical question emerges: is longevity truly a strategic game changer for hospitality — or simply old ideas repackaged under a more seductive label? This session deliberately challenges the hype. It explores what longevity really means today, separating evidence-based insights from lifestyle storytelling. Starting from the broader societal and scientific context, the discussion then turns to hospitality practice: what does it actually take for a hotel to credibly claim a longevity proposition? Which investments create real guest value and measurable returns, and where do risks of overpromising begin? Through a sharp panel discussion with international hospitality pioneers, medically integrated hotel concepts and critical voices from science and longevity communities, the session addresses ROI, emerging target groups, regional differences across Europe, the Middle East and the US, and the role of communities in shaping demand. This is not a trend showcase, but a reality check. Designed for hospitality leaders who want clarity rather than buzzwords, the session helps answer one essential question: is longevity a meaningful long-term strategy — or a clever illusion that will soon lose its shine?
Moderator:
Daniela Gerdes
CEO
Mon Bliss
Nina Ruge
Co-founder & content creator
StaYoung
Panel:
Eva-Maria Hasenauer
CCO
Lanserhof Group
Marcus Naumann
Co-founder
Recover Society
Ammar Samad
General Manager
Zulal Wellness Resort
Longevity is widely promoted as the next global megatrend, reshaping health, lifestyle and travel. But as the term spreads rapidly across wellness menus and hotel marketing, a critical question emerges: is longevity truly a strategic game changer for hospitality — or simply old ideas repackaged under a more seductive label? This session deliberately challenges the hype. It explores what longevity really means today, separating evidence-based insights from lifestyle storytelling. Starting from the broader societal and scientific context, the discussion then turns to hospitality practice: what does it actually take for a hotel to credibly claim a longevity proposition? Which investments create real guest value and measurable returns, and where do risks of overpromising begin? Through a sharp panel discussion with international hospitality pioneers, medically integrated hotel concepts and critical voices from science and longevity communities, the session addresses ROI, emerging target groups, regional differences across Europe, the Middle East and the US, and the role of communities in shaping demand. This is not a trend showcase, but a reality check. Designed for hospitality leaders who want clarity rather than buzzwords, the session helps answer one essential question: is longevity a meaningful long-term strategy — or a clever illusion that will soon lose its shine?
Moderator:
Daniela Gerdes
CEO
Mon Bliss
Nina Ruge
Co-founder & content creator
StaYoung
Panel:
Eva-Maria Hasenauer
CCO
Lanserhof Group
Marcus Naumann
Co-founder
Recover Society
Ammar Samad
General Manager
Zulal Wellness Resort
