Inside Regenerative Hospitality: Real Stories Shaping the Future @ITBBerlin
Inside Regenerative Hospitality: Real Stories Shaping the Future  @ITBBerlin
Uploaded March 2026 | Updated September 2026, 2 weeks ago
What does regenerative hospitality look like in practice? In this session vision turns into action through real-life stories from pioneering hospitality leaders and innovators who are actively shaping regenerative models on the ground. Through concise living cases, speakers share how regeneration is applied in diverse contexts — restoring local ecosystems, strengthening communities, enhancing guest and employee well-being, and creating resilient long-term business value. Alongside inspiration, the session offers honest reflections on challenges, trade-offs and breakthroughs encountered along the way. The session concludes with an interactive moment of reflection, inviting participants to consider their own responsibility and opportunity in this transformation. What will you take forward, what will you leave behind, and what future do you wish to help create for hospitality? This session is designed to inspire action, connection and a shared sense of responsibility for the next era of luxury hospitality.

Moderator & Interviewer:​
Yasemin Oruc​
Senior Lecturer & Research Fellow​
Hotelschool The Hague & Anicha Consultancy ​

​Panel: ​
Noor Krooshoop ​
Hotel Manager ​
Amsterdam Canal Hotels ​

​Aydin Yasayacak​
Founder & Navigator-in-Chief ​
Ad Astra Travel ​

​Willem van Emden​
Managing Director ​
De Plesman​

​Jean-Yves Minet​
Global Brand President Midscale & Economy ​
Accor ​

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Inside Regenerative Hospitality: Real Stories Shaping the Future

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