Uploaded May 2021 | Updated September 2026, 2 weeks ago
With it’s fill-in-the-blank instructions on oven-friendly parchment paper, “Cook This Page” is all about making cooking easy.
Leo Burnett Toronto conceived a collection of easy-to-make recipes printed on cookable parchment paper. Dubbed ‘cook this page’, the sheets include step-by-step instructions and a list of illustrated ingredients marked with food safe-ink, each which match the actual proportions required for the recipe. spontaneous chefs and experienced bakers alike merely have to add food, roll it all up and bake it. the recipes incorporate IKEA food items and draw attention to the company’s line of household kitchen products.
In-store events across Canada promoted the campaign, where all 12,500 parchment paper recipes available in 18 locations were snatched up within a few hours.
“This was the hardest project I ever worked on in my life,” says Anthony Chelvanathan, group creative director a Leo Burnett Toronto.
But it’s also a lesson in the power of passion.
With it’s fill-in-the-blank instructions on oven-friendly parchment paper, “Cook This Page” is all about making cooking easy.
Leo Burnett Toronto conceived a collection of easy-to-make recipes printed on cookable parchment paper. Dubbed ‘cook this page’, the sheets include step-by-step instructions and a list of illustrated ingredients marked with food safe-ink, each which match the actual proportions required for the recipe. spontaneous chefs and experienced bakers alike merely have to add food, roll it all up and bake it. the recipes incorporate IKEA food items and draw attention to the company’s line of household kitchen products.
In-store events across Canada promoted the campaign, where all 12,500 parchment paper recipes available in 18 locations were snatched up within a few hours.
“This was the hardest project I ever worked on in my life,” says Anthony Chelvanathan, group creative director a Leo Burnett Toronto.
But it’s also a lesson in the power of passion.
