Uploaded June 2021 | Updated September 2026, 2 weeks ago
A heart, happy face, peace sign and sunshine are among the symbols used for this year’s effort, which includes billboards and transit shelter ads from Toronto’s DraftFCB.
Kraft has also extended its “Spread the Feeling with Free Hugs” event, developed by MacLaren Momentum, to include four additional markets (the event only ran in Toronto last year). Kraft donates one jar of peanut butter to local food banks for every hug given to the Kraft Peanut Butter Bears named Smoothie and Crunchy.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
A heart, happy face, peace sign and sunshine are among the symbols used for this year’s effort, which includes billboards and transit shelter ads from Toronto’s DraftFCB.
Kraft has also extended its “Spread the Feeling with Free Hugs” event, developed by MacLaren Momentum, to include four additional markets (the event only ran in Toronto last year). Kraft donates one jar of peanut butter to local food banks for every hug given to the Kraft Peanut Butter Bears named Smoothie and Crunchy.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
