Uploaded June 2021 | Updated September 2026, 2 weeks ago
Wednesday is long known as "hump day," the middle of the normal work week. But now, "hump day" could be forever linked to a wildly popular commercial by the insurance company GEICO.
The Martin Agency created the ad focused around a pretty absurd concept: a talking camel annoying his colleagues by reminding them what day of the week it is as he walks through the office every Wednesday.
There was a huge debate at the agency, around "is it happier than a camel on Wednesday" or "is it happier than a camel on hump day?" But then "hump day" made more sense.
BTW, the camel's official name is "Caleb", and everybody is impressed by his swagger. He has a natural swagger.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
Wednesday is long known as "hump day," the middle of the normal work week. But now, "hump day" could be forever linked to a wildly popular commercial by the insurance company GEICO.
The Martin Agency created the ad focused around a pretty absurd concept: a talking camel annoying his colleagues by reminding them what day of the week it is as he walks through the office every Wednesday.
There was a huge debate at the agency, around "is it happier than a camel on Wednesday" or "is it happier than a camel on hump day?" But then "hump day" made more sense.
BTW, the camel's official name is "Caleb", and everybody is impressed by his swagger. He has a natural swagger.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
