Uploaded June 2021 | Updated September 2026, 2 weeks ago
Amid other sporting goods behemoths, PUMA for years lacked a credible role within culture, due to its lack of a clear vision and identity.
PUMA Social honors the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels.
PUMA Social is all about the playfulness in after hours sports.
From ping-pong and foosball to darts and karaoke, we give a nod to the athletes whose goal of scoring a phone number precedes the goal of scoring a bull's eye.
The launch TV spot, After Hours Athlete, and subsequent PUMA Social initiatives succeeded in creating an entirely new category.
Creative: Droga5 NYC
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
Amid other sporting goods behemoths, PUMA for years lacked a credible role within culture, due to its lack of a clear vision and identity.
PUMA Social honors the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels.
PUMA Social is all about the playfulness in after hours sports.
From ping-pong and foosball to darts and karaoke, we give a nod to the athletes whose goal of scoring a phone number precedes the goal of scoring a bull's eye.
The launch TV spot, After Hours Athlete, and subsequent PUMA Social initiatives succeeded in creating an entirely new category.
Creative: Droga5 NYC
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
