Uploaded October 2021 | Updated September 2026, 2 weeks ago
Chase Zreet, a copywriter in Dallas, was dying to work on the Sprite account at Wieden+Kennedy New York. How could he stand out from the chorus of candidates fighting for the same gig? Create a new category of creative 'Copyrapping'.
Ditching the old-fashioned cover letter, Zreet submitted a ridiculously fun three-minute rap video in which he rhymes about his fondness for Sprite and his all-round set of skills. Just for some extra “wow factor”.
Proof yet again, if you want that job, don't leave it to chance.
The leadership at W+K were blown away. Zreet was hired.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership.
This posted solely to assist current and future advertising students.
Chase Zreet, a copywriter in Dallas, was dying to work on the Sprite account at Wieden+Kennedy New York. How could he stand out from the chorus of candidates fighting for the same gig? Create a new category of creative 'Copyrapping'.
Ditching the old-fashioned cover letter, Zreet submitted a ridiculously fun three-minute rap video in which he rhymes about his fondness for Sprite and his all-round set of skills. Just for some extra “wow factor”.
Proof yet again, if you want that job, don't leave it to chance.
The leadership at W+K were blown away. Zreet was hired.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership.
This posted solely to assist current and future advertising students.
