Uploaded June 2021 | Updated September 2026, 2 weeks ago
You pack more irony into a tire truck with a flat, than 7-UP can squeeze 70 calories into a can.
Irony is powerful creative tool. Cicero defined irony as “saying one thing and meaning another.”
Not to be confused with coincidence.
By definition involves two messages (the explicit message plus an implied one), it’s easier to achieve when you have words to help.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
You pack more irony into a tire truck with a flat, than 7-UP can squeeze 70 calories into a can.
Irony is powerful creative tool. Cicero defined irony as “saying one thing and meaning another.”
Not to be confused with coincidence.
By definition involves two messages (the explicit message plus an implied one), it’s easier to achieve when you have words to help.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
