Uploaded January 2022 | Updated September 2026, 2 weeks ago
Technically speaking, the best ad of 2014 didn’t exist.
The brewer never actually intended to create one. With a media budget for the whole year equal to about half the $4 million price tag for 30 seconds of airtime on the broadcast, it wasn't even an option.
Newcastle released a cheap storyboard version of their ridiculous ad, complete with party sharks, battle apes and cats on skateboards. The campaign racked up over a billion impressions and made nearly every Top Ten Super Bowl list, despite never even airing.
Instead, Newcastle made something better.
It did very well on the advertising award circuit:
Cannes Lions, 2014 Bronze Lion Campaign (INTERNET FILM)
One Show 2014 Advertising Merit Pencil (Non-Broadcast / Online)
AICP SHOW, 2014 Performance / Dialogue Shortlist
ADC Awards, 2014 Advertising Gold (Advertising - Integrated)
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
Video within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
Technically speaking, the best ad of 2014 didn’t exist.
The brewer never actually intended to create one. With a media budget for the whole year equal to about half the $4 million price tag for 30 seconds of airtime on the broadcast, it wasn't even an option.
Newcastle released a cheap storyboard version of their ridiculous ad, complete with party sharks, battle apes and cats on skateboards. The campaign racked up over a billion impressions and made nearly every Top Ten Super Bowl list, despite never even airing.
Instead, Newcastle made something better.
It did very well on the advertising award circuit:
Cannes Lions, 2014 Bronze Lion Campaign (INTERNET FILM)
One Show 2014 Advertising Merit Pencil (Non-Broadcast / Online)
AICP SHOW, 2014 Performance / Dialogue Shortlist
ADC Awards, 2014 Advertising Gold (Advertising - Integrated)
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
Video within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
