Uploaded June 2021 | Updated September 2026, 2 weeks ago
Nike unveiled a giant 3D billboard at Cromwell Road in London. Wayne Rooney, Rio Ferdinand, Theo Walcott and James Milner take the place of the traditional four presidents of the United States of America, known as the famous landmark of Mount Rushmore. And the four giant faces, each weighing 250 kilos (550 lbs) and are part of Nike’s “Write The Future" campaign.
Nike used three bordering billboards at Cromwell Road in London to unfold the huge project!!
The idea and actual sculpture were made by Wieden+Kennedy Amsterdam.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
Nike unveiled a giant 3D billboard at Cromwell Road in London. Wayne Rooney, Rio Ferdinand, Theo Walcott and James Milner take the place of the traditional four presidents of the United States of America, known as the famous landmark of Mount Rushmore. And the four giant faces, each weighing 250 kilos (550 lbs) and are part of Nike’s “Write The Future" campaign.
Nike used three bordering billboards at Cromwell Road in London to unfold the huge project!!
The idea and actual sculpture were made by Wieden+Kennedy Amsterdam.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
