Uploaded November 2021 | Updated September 2026, 2 weeks ago
“Creativity happens in response to a problem, not a solution.”
Luke Sullivan explains how you’ve got to find conflict to tell an interesting story, and how your 'Big Idea" should be simple enough to fit on a sticky note.
“If there isn’t a problem, you need to create one. [Creating conflict] is how we get interest about your product because your product is not particularly interesting to anybody but you.”
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
“Creativity happens in response to a problem, not a solution.”
Luke Sullivan explains how you’ve got to find conflict to tell an interesting story, and how your 'Big Idea" should be simple enough to fit on a sticky note.
“If there isn’t a problem, you need to create one. [Creating conflict] is how we get interest about your product because your product is not particularly interesting to anybody but you.”
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
