Uploaded June 2021 | Updated September 2026, 2 weeks ago
Created by BBDO New York this PSA is for nonprofit Sandy Hook Promise, a group led by several family members whose loved ones were killed at Sandy Hook Elementary School on December 14, 2012 that is working to prevent gun violence before it happens.
The PSA features a teenager named "Evan" who spends his days scribbling notes on a desk to a secret admirer. At the end of the PSA, when he finally meets the girl who he's been exchanging notes with, a school shooter bursts through the school's gym.
The video then cuts to text that reads, “While you were watching Evan, another student was showing signs of planning a shooting." The next line reads, “But no one noticed." The PSA then loops back to the beginning and points out all of the warning signs that viewers likely missed when they were watching Evan's story unfold.
The short film is for the nonprofit's no cost “Know the Signs” programs, which teach youth and adults how to recognize an individual exhibiting at-risk behaviors and how to effectively intervene to get them help before they hurt themselves or others.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
Created by BBDO New York this PSA is for nonprofit Sandy Hook Promise, a group led by several family members whose loved ones were killed at Sandy Hook Elementary School on December 14, 2012 that is working to prevent gun violence before it happens.
The PSA features a teenager named "Evan" who spends his days scribbling notes on a desk to a secret admirer. At the end of the PSA, when he finally meets the girl who he's been exchanging notes with, a school shooter bursts through the school's gym.
The video then cuts to text that reads, “While you were watching Evan, another student was showing signs of planning a shooting." The next line reads, “But no one noticed." The PSA then loops back to the beginning and points out all of the warning signs that viewers likely missed when they were watching Evan's story unfold.
The short film is for the nonprofit's no cost “Know the Signs” programs, which teach youth and adults how to recognize an individual exhibiting at-risk behaviors and how to effectively intervene to get them help before they hurt themselves or others.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
