Uploaded October 2021 | Updated September 2026, 2 weeks ago
This classic advertisement from 1964 won gold in Cannes that year and was included in the Hall of fame in the 2013 Clio Awards.
We don’t want to spoil the commercial by telling what will happen but this commercial could just as easily have aired today. Why? A great story never ages.
Released in 1964 by DDB New York, this ad asks "have you ever wondered how the man who drives the snowplow, drives to the snowplow?"
This ad was created by DDB New York and made by Production Company, Film Contracts, London and was art directed by Len Sirowitz.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
This classic advertisement from 1964 won gold in Cannes that year and was included in the Hall of fame in the 2013 Clio Awards.
We don’t want to spoil the commercial by telling what will happen but this commercial could just as easily have aired today. Why? A great story never ages.
Released in 1964 by DDB New York, this ad asks "have you ever wondered how the man who drives the snowplow, drives to the snowplow?"
This ad was created by DDB New York and made by Production Company, Film Contracts, London and was art directed by Len Sirowitz.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.




![Luke Sullivan - Always Be Interesting
“Creativity happens in response to a problem, not a solution.”
Luke Sullivan explains how you’ve got to find conflict to tell an interesting story, and how your Big Idea should be simple enough to fit on a sticky note.
“If there isn’t a problem, you need to create one. [Creating conflict] is how we get interest about your product because your product is not particularly interesting to anybody but you.”
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students. Luke Sullivan - Always Be Interesting](https://i.ytimg.com/vi/pJwH6mLjytg/mqdefault.jpg)





