Uploaded October 2021 | Updated September 2026, 2 weeks ago
Mark Tomblin shares advice for the path to success as a Strategic Planner.
This video was produced by The Account Planning Group of Canada which is an independent, volunteer-led, not-for-profit organization founded and run by planners, for planners. They are dedicated to elevating the quality of planning across the country as well as increasing its influence.
Founded in Toronto in 2013, they have steadily extended our reach across the country and are now proud to have active chapters in Montreal and Vancouver.
The Account Planning Group of Canada is run by an executive board, led by the Chair, Mark Tomblin.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
Mark Tomblin shares advice for the path to success as a Strategic Planner.
This video was produced by The Account Planning Group of Canada which is an independent, volunteer-led, not-for-profit organization founded and run by planners, for planners. They are dedicated to elevating the quality of planning across the country as well as increasing its influence.
Founded in Toronto in 2013, they have steadily extended our reach across the country and are now proud to have active chapters in Montreal and Vancouver.
The Account Planning Group of Canada is run by an executive board, led by the Chair, Mark Tomblin.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.









![Luke Sullivan - Always Be Interesting
“Creativity happens in response to a problem, not a solution.”
Luke Sullivan explains how you’ve got to find conflict to tell an interesting story, and how your Big Idea should be simple enough to fit on a sticky note.
“If there isn’t a problem, you need to create one. [Creating conflict] is how we get interest about your product because your product is not particularly interesting to anybody but you.”
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students. Luke Sullivan - Always Be Interesting](https://i.ytimg.com/vi/pJwH6mLjytg/mqdefault.jpg)
