Uploaded September 2021 | Updated September 2026, 2 weeks ago
One sure sign of a great idea is if it gets into popular culture. Budweiser “Whassup” was one of the best
Four friends, “watchin’ the game, havin’ a Bud” cut across all cultural barriers to become one of the most popular and memorable campaigns ever. It was one of the first campaigns to go viral.
For a while, “Whassup” was everywhere. Parodies showed up on the Internet, on TV shows and in movies. Talk show hosts and DJs used it in their routines. The guys became celebrities in their own right. “Whassup” became a global phenomenon, popular even in countries where Bud isn’t sold. It was a wild ride.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
Video within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
One sure sign of a great idea is if it gets into popular culture. Budweiser “Whassup” was one of the best
Four friends, “watchin’ the game, havin’ a Bud” cut across all cultural barriers to become one of the most popular and memorable campaigns ever. It was one of the first campaigns to go viral.
For a while, “Whassup” was everywhere. Parodies showed up on the Internet, on TV shows and in movies. Talk show hosts and DJs used it in their routines. The guys became celebrities in their own right. “Whassup” became a global phenomenon, popular even in countries where Bud isn’t sold. It was a wild ride.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
Video within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
