Uploaded May 2021 | Updated September 2026, 2 weeks ago
How Oreo Won the Marketing Super Bowl With a Timely Blackout Ad on Twitter. The simple story of a single Oreo tweet that filled the darkness of the Super Bowl blackout in 2013.
Amid all the million-dollar commercials ($4.1million for :30seconds) that ran during the Super Bowl on Sunday, Oreo pulled off a marketing triumph by capitalizing on the game's blackout on Twitter.
During the third quarter of Super Bowl XLVII when a power outage at the Superdome caused some of the lights to go out for 34 minutes, the sandwich cookie's social media team jumped on the cultural moment, tweeting an ad that read "Power Out? No problem" with a starkly-lit image of a solitary Oreo and the caption, "You can still dunk in the dark."
The message caught on almost immediately, getting nearly 15,000 retweets and more than 20,000 likes on Facebook – not quite Beyoncé halftime show numbers, but pretty impressive for a one-off joke made by a cookie.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
How Oreo Won the Marketing Super Bowl With a Timely Blackout Ad on Twitter. The simple story of a single Oreo tweet that filled the darkness of the Super Bowl blackout in 2013.
Amid all the million-dollar commercials ($4.1million for :30seconds) that ran during the Super Bowl on Sunday, Oreo pulled off a marketing triumph by capitalizing on the game's blackout on Twitter.
During the third quarter of Super Bowl XLVII when a power outage at the Superdome caused some of the lights to go out for 34 minutes, the sandwich cookie's social media team jumped on the cultural moment, tweeting an ad that read "Power Out? No problem" with a starkly-lit image of a solitary Oreo and the caption, "You can still dunk in the dark."
The message caught on almost immediately, getting nearly 15,000 retweets and more than 20,000 likes on Facebook – not quite Beyoncé halftime show numbers, but pretty impressive for a one-off joke made by a cookie.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
