Uploaded June 2021 | Updated September 2026, 2 weeks ago
"Let me tell you a story..."
That's how TBWA/Chiat/Day NYC CEO Rob Schwartz explains how brands and creatives can tap into your target audience with one of the seven archetypal stories.
Rob explains, "In a world of massive fragmentation, the only thing that holds a brand together is its story, "Inspired by Christopher Booker's book, "The Seven Basic Plots".
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
"Let me tell you a story..."
That's how TBWA/Chiat/Day NYC CEO Rob Schwartz explains how brands and creatives can tap into your target audience with one of the seven archetypal stories.
Rob explains, "In a world of massive fragmentation, the only thing that holds a brand together is its story, "Inspired by Christopher Booker's book, "The Seven Basic Plots".
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
