Uploaded June 2021 | Updated September 2026, 2 weeks ago
This 2006 commercial is part of the "Dove Campaign for Real Beauty", and demonstrates a woman’s appearance undergoing a major transformation in order to become suitable for a billboard advertising makeup. The film was created for the Dove Self-Esteem Fund with the purpose of building the self-esteem of young girls.
In the clip, we witness the makeup application, hair styling, light-engineering, airbrushing and photo-shopping that ultimately culminate in a billboard bearing little resemblance to the original woman’s appearance.
The clip and its tagline – “No wonder our perception of beauty is distorted” – function to critique the beauty industry and the unrealistic standards for appearance it imposes on women and girls.
Although this film is useful in its demonstration of the “unreal” nature of beauty advertisements, Dove’s critique of the beauty industry could be viewed as both paradoxical and hypocritical.
Ogilvy & Mather the advertising agency in Toronto accepted the Grand Prix Award in Film at the Cannes Lions 54th International Advertising Festival in Cannes, France. The Grand Prix Award is presented to the top television commercial in the world, as determined by a jury of respected creative directors from around the world.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
This 2006 commercial is part of the "Dove Campaign for Real Beauty", and demonstrates a woman’s appearance undergoing a major transformation in order to become suitable for a billboard advertising makeup. The film was created for the Dove Self-Esteem Fund with the purpose of building the self-esteem of young girls.
In the clip, we witness the makeup application, hair styling, light-engineering, airbrushing and photo-shopping that ultimately culminate in a billboard bearing little resemblance to the original woman’s appearance.
The clip and its tagline – “No wonder our perception of beauty is distorted” – function to critique the beauty industry and the unrealistic standards for appearance it imposes on women and girls.
Although this film is useful in its demonstration of the “unreal” nature of beauty advertisements, Dove’s critique of the beauty industry could be viewed as both paradoxical and hypocritical.
Ogilvy & Mather the advertising agency in Toronto accepted the Grand Prix Award in Film at the Cannes Lions 54th International Advertising Festival in Cannes, France. The Grand Prix Award is presented to the top television commercial in the world, as determined by a jury of respected creative directors from around the world.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
