Uploaded May 2024 | Updated September 2026, 2 weeks ago
Howard Luck Gossage, known as "The Socrates of San Francisco," was an iconoclast and advertising innovator. Alex and his former assistant turned creative director Mike Howard discuss the famous, yet under-appreciated ad-man and his methods that are still around today.
They also discuss his legacy, some of Gossage’s most important teachings, how they informed CPB’s early work, and how and he is more relevant now than ever.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
Any videos used within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
Howard Luck Gossage, known as "The Socrates of San Francisco," was an iconoclast and advertising innovator. Alex and his former assistant turned creative director Mike Howard discuss the famous, yet under-appreciated ad-man and his methods that are still around today.
They also discuss his legacy, some of Gossage’s most important teachings, how they informed CPB’s early work, and how and he is more relevant now than ever.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
Any videos used within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
