Uploaded October 2025 | Updated September 2026, 2 weeks ago
Media tech specialist Magnus Svensson of Eyevinn Technology discusses the gap in understanding he identified between broadcasters and streaming content companies who want flexible, component-based architecture, and vendors who insist on delivering all-encompassing products in this conversation with Streaming Media Contributing Editor Timothy Fore-Siglin at Streaming Media 2025. Particularly with the advent of AI, Svensson insists, orchestration isn’t systems; “it’s code.”
Media tech specialist Magnus Svensson of Eyevinn Technology discusses the gap in understanding he identified between broadcasters and streaming content companies who want flexible, component-based architecture, and vendors who insist on delivering all-encompassing products in this conversation with Streaming Media Contributing Editor Timothy Fore-Siglin at Streaming Media 2025. Particularly with the advent of AI, Svensson insists, orchestration isn’t systems; “it’s code.”
