Uploaded September 2025 | Updated September 2026, 2 weeks ago
Are live sports the key driver of streaming new subscription growth? In this exclusive interview with Streaming Media's Jan Oxer, Worldpanel by Numerator Global Consumer Insight Director discusses new Q2 2025 global streaming data revealing sports streaming's impact on premium subscription and ad-tier growth, the rising demand for localized content, and other paid CTV findings..
Are live sports the key driver of streaming new subscription growth? In this exclusive interview with Streaming Media's Jan Oxer, Worldpanel by Numerator Global Consumer Insight Director discusses new Q2 2025 global streaming data revealing sports streaming's impact on premium subscription and ad-tier growth, the rising demand for localized content, and other paid CTV findings..










