Programming vs Promotion Decisions in CTV Content Monetization Strategy @streamingmediavideo
Programming vs Promotion Decisions in CTV Content Monetization Strategy @streamingmediavideo
Uploaded March 2026 | Updated September 2026, 2 weeks ago
When it comes to curating and monetizing CTV content, do programming and promotion decisions go hand in hand or does one drive the other? Head of Fubo Studios Pamela Duckworth offers a look inside Fubo’s approach to testing and promotion, from pop-up FAST channels to tentpole events and evergreen content and breakthrough sports like bare-knuckle boxing in this discussion with Integration Therapy’s Rebecca Avery at Streaming Media Connect 2026.
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Programming vs Promotion Decisions in CTV Content Monetization Strategy

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