Uploaded August 2026 | Updated September 2026, 2 weeks ago
The benefits of leveraging AI in personalizing the CTV discovery experience and facilitating fruitful content searches are considerable, but so are the costs. Are there ways that OTT services and platforms can manage or minimize those costs, such as only enlisting AI for more complex queries? Dataxis’ Ophelie Boucaud, TiVo’s Chris Ambrozic, Gracenote’s Ashok Bania, and Future Today’s Alok Ranjan discuss token conservation, handling conversational and non-conversational queries, and the “Swiss Army knife approach” in this clip from Streaming Media Connect 2026.
The benefits of leveraging AI in personalizing the CTV discovery experience and facilitating fruitful content searches are considerable, but so are the costs. Are there ways that OTT services and platforms can manage or minimize those costs, such as only enlisting AI for more complex queries? Dataxis’ Ophelie Boucaud, TiVo’s Chris Ambrozic, Gracenote’s Ashok Bania, and Future Today’s Alok Ranjan discuss token conservation, handling conversational and non-conversational queries, and the “Swiss Army knife approach” in this clip from Streaming Media Connect 2026.
