Uploaded January 2026 | Updated September 2026, 6 days ago

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How do you turn a wellness idea into a fast-growing consumer brand?

From Commerce Toronto at Rotman, Beckie Prime (Founder & CEO) and Domenique Mastronardi (President & Partner) share how Beck’s Broth is redefining everyday beverages by blending nutrition, brand storytelling, and operational discipline.

This conversation dives into building a health-forward CPG brand, scaling across Canada, and creating products people actually want to drink.

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