Uploaded May 2026 | Updated September 2026, 6 days ago
At Sales Toronto, Candy Lee, 3X Tech CMO and former marketing leader at Homebase, shares three hard-won lessons from helping scale a PLG SaaS company from $35M to $90M ARR. From misaligned North Star metrics to over-engineered signup flows with too many teams pulling in different directions, Candy breaks down exactly where marketing and sales go wrong - and what actually fixes it. This talk is essential viewing for CMOs, revenue leaders, and anyone trying to get their GTM teams moving in the same direction.
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At Sales Toronto, Candy Lee, 3X Tech CMO and former marketing leader at Homebase, shares three hard-won lessons from helping scale a PLG SaaS company from $35M to $90M ARR. From misaligned North Star metrics to over-engineered signup flows with too many teams pulling in different directions, Candy breaks down exactly where marketing and sales go wrong - and what actually fixes it. This talk is essential viewing for CMOs, revenue leaders, and anyone trying to get their GTM teams moving in the same direction.
๐ Subscribe for more real founder stories from TechTO
๐ Explore upcoming TechTO events: techto.org/events Watch more talks: youtube.com/c/TechTorontoOrg
Upcoming events: techto.org/events
Events calendar: luma.com/TechTO-Events
Newsletter โ The read on Canadian tech: blog.techto.org
Membership: techto.org/memberships
