Uploaded November 2025 | Updated September 2026, 6 days ago

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Finding product-market fit is not about having the latest tech stack - it is about understanding your users deeply and iterating fast.

In this TechTO Together Toronto talk, Michael Kravshik, Co-Founder and Board Member of LumiQ, shares how he used simple tools (yes, even Excel!) to collect insights, validate assumptions, and make data-driven decisions that led to scalable growth.

💡 Key takeaways:
• Why product-market fit starts with conversation, not code
• How to use basic tools to organize customer feedback effectively
• Knowing when to stop testing and start scaling
• The power of consistency and iteration over complexity

Whether you are a founder, early-stage builder, or product manager, this talk will remind you that success in tech does not depend on fancy software - it depends on how well you listen, learn, and execute.

🎥 Filmed live at TechTO Together Toronto on November 3, 2025

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Keywords:
TechTO, Michael Kravshik, product-market fit, startup strategy, entrepreneurship, Toronto tech, SaaS growth, customer discovery, early-stage startups, founder lessons, startup tools, Excel for founders, building without code, startup Canada, product management, TechTO Together Toronto.

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