90% of Buying Decisions Are Emotional... Here’s Why @TechTOorg
90% of Buying Decisions Are Emotional... Here’s Why  @TechTOorg
Uploaded November 2025 | Updated September 2026, 6 days ago
Most sales teams pitch with logic… but customers buy with emotion.
Ben Wise breaks down the real psychology behind why people say “yes,” and how to use emotion, storytelling, and behavioral science to close more deals.

🎥 Watch the full talk on YouTube → youtube.com/@TechTOorg
📅 Explore TechTO events → techto.org/events

#sales #salespsychology #marketingpsychology #behavioralscience #consumerbehavior #techto #salestraining #salesadvice #b2bsales Watch the full talks: youtube.com/c/TechTorontoOrg
Upcoming events: techto.org/events
Newsletter — The read on Canadian tech: blog.techto.org
Membership: techto.org/memberships
90% of Buying Decisions Are Emotional... Here’s WhyScaling a Fintech in Canada | Wayne PommenMarketing & Sales Alignment: Lessons from Scaling to $90M ARR | Candy LeeYou Don’t Need Fancy Tools to Find Product-Market Fit | Michael Kravshik | TechTO Together TorontoThe Power of Authenticity & Storytelling | Jake KarlsFrom Distribution to Breakout | Jonathan KeeblerSales Toronto Community Open Mic: Pitches, Opportunities & ConnectionsHow to Hire Your First Sales Rep | Evan LeeHow to Build in a Regulated Industry Without Dying in the Process | TTW 2026Fundraising Like a Sales Process + Selling Into Manufacturing | Sina AfroozeFounder Journey ft. Amar VarmaImpact, AI, and the Art of Building Health Tech That Lasts | Fireside chat
TechTO |

90% of Buying Decisions Are Emotional... Here’s Why

SHARE TO X SHARE TO REDDIT SHARE TO FACEBOOK WALLPAPER