Uploaded November 2025 | Updated September 2026, 6 days ago
Most sales teams pitch with logic… but customers buy with emotion.
Ben Wise breaks down the real psychology behind why people say “yes,” and how to use emotion, storytelling, and behavioral science to close more deals.
🎥 Watch the full talk on YouTube → youtube.com/@TechTOorg
📅 Explore TechTO events → techto.org/events
#sales #salespsychology #marketingpsychology #behavioralscience #consumerbehavior #techto #salestraining #salesadvice #b2bsales Watch the full talks: youtube.com/c/TechTorontoOrg
Upcoming events: techto.org/events
Newsletter — The read on Canadian tech: blog.techto.org
Membership: techto.org/memberships
Most sales teams pitch with logic… but customers buy with emotion.
Ben Wise breaks down the real psychology behind why people say “yes,” and how to use emotion, storytelling, and behavioral science to close more deals.
🎥 Watch the full talk on YouTube → youtube.com/@TechTOorg
📅 Explore TechTO events → techto.org/events
#sales #salespsychology #marketingpsychology #behavioralscience #consumerbehavior #techto #salestraining #salesadvice #b2bsales Watch the full talks: youtube.com/c/TechTorontoOrg
Upcoming events: techto.org/events
Newsletter — The read on Canadian tech: blog.techto.org
Membership: techto.org/memberships










