Beyond the Buzz: How AI Agents Transform Group and Event Sales in Hospitality @ITBBerlin
Beyond the Buzz: How AI Agents Transform Group and Event Sales in Hospitality @ITBBerlin
Uploaded March 2026 | Updated September 2026, 2 weeks ago
How AI agents reshape group and event sales across hospitality and tourism – automating complex requests while keeping communication personal. Understand how travel businesses integrate AI into sales workflows, what works, what doesn’t, and how automation enables faster and more human interaction.

Keynote Speaker: ​
Felix Undeutsch​
CEO & Co-Founder​
hivr.ai
Beyond the Buzz: How AI Agents Transform Group and Event Sales in HospitalityUnlocking Tours and Activities travel demand: Exclusive research for smarter decisionsOpening ITB Berlin Responsible Tourism TrackMaximizing Hotel Revenue with Mailchimp & TrustYou: Meininger Hotels StrategyHow AI is Transforming Business Travel Across the JourneyWrap Up & Closing60 Years of Stories: Prof. Dr. Willy Legrands (IU of Applied Sciences) favorite ITB Berlin storyAnna Belash on AI, Direct Bookings, and Why Hospitality Still Needs a Human Touch60 Years of Stories: Kash Bhattacharya (Budget Traveller) on whats in for creators at ITB BerlinRegenerative Tourism: not a trend but a whole new way of thinking and doingWhen AI Decides Who BelongsOn the Ground: Shaping Visitor Behaviour Through Tours & Activities
ITBBerlin |

Beyond the Buzz: How AI Agents Transform Group and Event Sales in Hospitality

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